The Daily Next Play

A daily sales challenge designed to sharpen thinking, improve conversations and build better selling habits.

Each Daily Next Play presents a real-world sales scenario with multiple response options and a clear explanation of why the decision matters. Leaders can use it to coach their teams, and sellers can use it to test their judgment, challenge their assumptions and learn the reasoning behind the best answer.

June 19, 2026
Today's Daily Next Play:

A mid-level champion says, “I need my VP to care about this.” What should you do?

A. Help translate the issue into the VP’s likely priorities, risks, and outcomes.

B. Offer to join a meeting and present the solution to the VP directly.

C. Send a one-page business case the champion can forward upward.

D. Ask the champion what budget the VP has available this fiscal year.

Why this question is important:
Champions often struggle to translate project-level interest into executive relevance. Sellers need to help connect the initiative to the outcomes and risks senior leaders care about.
So what is the best answer?

Best Response - A

This helps the champion connect the initiative to executive-level concerns rather than just escalate product interest.

Strong Response - C

A one-page case can help, but it must be built around the VP’s business context to be persuasive.

Limited Response - B

Executive access can be valuable, but the seller must first earn relevance and prepare the message.

Weak Response - D

Budget is useful later, but it does not help the champion create executive interest.

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