The Daily Next Play

A daily sales challenge designed to sharpen thinking, improve conversations and build better selling habits.

Each Daily Next Play presents a real-world sales scenario with multiple response options and a clear explanation of why the decision matters. Leaders can use it to coach their teams, and sellers can use it to test their judgment, challenge their assumptions and learn the reasoning behind the best answer.

August 4, 2026
Today's Daily Next Play:

A prospect says, “We are not unhappy enough to change.” What is your best response?

A. Ask what would need to be meaningfully different for change to become worthwhile.

B. Share examples of companies that waited too long and paid a higher price.

C. Ask whether they would still evaluate options for future planning purposes.

D. Explain the hidden costs of staying with a process that is merely acceptable.

Why this question is important:
The status quo often wins when the value of change does not exceed the perceived effort and risk. Sellers need to help buyers define the threshold that would make action worthwhile.
So what is the best answer?

Best Response - A

This helps the buyer define the threshold for action without forcing urgency that may not exist.

Strong Response - D

Hidden costs can be useful, but they should be explored through the buyer’s context.

Limited Response - C

Future planning may keep the door open, but it does not create much value in the moment.

Weak Response - B

Fear-based stories can feel manipulative if the buyer has not acknowledged meaningful risk.

Previous Questions
Course Catalog
Newsletter
No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
WE'RE HERE FOR YOU

Let's Talk About Sales Performance

It starts with a quick conversation. No pitch, no pressure.

We typically respond same-day.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.